Overall Look and feel of your site:

• Think carefully about your layout to make it pleasing to the eye. Does it flow nicely?
• The site must have a sense of balance. Does it feel crowded? Is there too little space between text and images?
• Content and originality are extremely important. Will people want to stay on your site, and return?
• Use dark text on light background.
• Choose colors that go well together.
• Don't blind people with colors that are too bright.
• Save bright colors for areas that you want to attract attention to.
• Sound, if used has to be able to be turned off by the viewers if they wish.
• All pages must have a uniform look (backgrounds, font types).
• Graphics and animation have to look somewhat professional; no cheesy clipart.
• Make sure your site looks good in various resolutions, and Browsers.
• Check for horizontal scrollbars!
• Use frames responsibly.
• Same for pop up windows and banners!

Organization

• Make sure everything on your site has a clear purpose.
• Users have to be able to easily find what they're looking for.
• Site has to be easy to navigate, with a logic navigation that is not confusing to the user.
• Overall ease of use: links(graphical and text) have to make sense.
• One "click" to get to the main page from each page.

• How long does it take for your site to download on a 56k modem? If it takes too long, more than 20 seconds, you might want to:
• Optimize your images.
• See if everything on your page is really needed.