Building an Online Store

Are you thinking of building an online store? The next important step is to choose a robust e-commerce solution that offers all the services needed to create a successful eCommerce business. Shopify is one of the most popular e-commerce platforms to build an online store for do-it-yourselfers or people on a budget. The reason behind its popularity is how user friendly and affordable it is, with everything you need to create and operate your online store. If you’d like to have a risk free “look under the hood”, we are currently offering a 14 day Shopify free Trial . No need to enter a credit card!

Try Shopify free for 14 days
Try Shopify free for 14 days. No risk and no credit card required. It is a great opportunity to explore the Shopify templates, uncover the many tools it has to offer. Shopify is a perfect solution to sell your products in your online store.

50 E-commerce Templates: Shopify has countless template styles that can be customized, according to the need of your business. Some of the other services that are provided:
• Logo maker: The logo maker tool is a user-friendly tool to create your logo.
• Business name maker: Shopify helps you find the perfect name for your brand.
• Motto/slogan maker: uncover the perfect motto for your brand.
• Find the perfect domain name: Shopify makes it easy for you to build a store with your desired domain name.
• And more!

If you need help with ideas on what to sell online, Shopify even offers a Wholesale Product Search Tool.

Try Shopify free for 14 days. No risk and no credit card required.

Your Miami web design Team

Responsive Web Design

miamiwebdesign

Responsive web design creates websites that adapt themselves to provide an optimal viewing experience across all platforms and displays. Responsive website design will provide your visitors with a personalized, interactive experience, as the pages dynamically adjust themselves according to their visitors’ screen size, width, and resolution.

One website for every screen

Responsive web design allows your website to look its best on whatever device is displaying it. At any given time, people may be viewing your website on television screens, computer monitors, laptops, netbooks, consoles, tablets, phablets, smartphones, even wearables, all with a variety of resolutions, shapes, and sizes.

The number of mobile users surpassed desktop users in 2014. Websites can appear distorted and lose functionality if they are not designed to fit the viewer’s platform. About half of mobile users report having problems while viewing a static website, and that navigation is difficult on a smaller device.

To address this, some web designers will design two versions of the same website, one desktop site, and a separate site for mobile users. But as the diversity of platforms increases, this method will become increasingly difficult to manage. Instead of designing a different website to fit every platform and type of display, the answer is responsive web design.

Responsive web design is an in-demand, cost-effective practice. It saves you money by removing the need for a separate website for mobile users. It maintains functionality, ensuring that your users are not driven away because your site does not display properly on your device. And since nearly 70% of tablet users report using their tablet to make a purchase in the last thirty days, a responsive website can mean more sales.

How it works

Responsive web design solves the problem of making the same code work across multiple platforms and screen resolutions. Responsive websites use multiple fluid grid layouts, which are self-adjusting and will adapt to any screen, without compromising function or appearance. It detects the width and shape of the browser, and breaks itself along a proportion-based grid while displaying flexible images.

Responsive web design uses context-aware images, which fluidly resize and rescale themselves based on the user’s display, ensuring that photos and designs always look sharp. Styling elements are chosen carefully to further enhance readability, distinguishing between content blocks and functional elements. These techniques allow responsive websites will adapt their layout to the viewing environment, with minimal resizing, panning, zooming, or scrolling.

Responsive web design allows websites to dynamically change their display to respond to their environment.

Your Miami web design Team

How to create a successful business website

How successful is your business website? Is it generating enough web traffic, sales and inquiries for your business? Or are your website visitors taking one look at your website and leaving for your competitors’ instead? Is your website compatible with mobile devices or is it impossible to read it and you lose all potential customers searching for your business via their smart phones or tablets?

True, no business website is perfect and has a 100% conversion rate, and we can all find ways to improve in some area. The infographic below from WeddingWire offers 20 do’s and don’ts for improving your business website sales and inquiries. We are also available to review your business website, and make sure it is as successful as possible for you.

Your Miami web design Team

Miami business website

 

Is Your eCommerce Website Losing You Money?

Is Your eCommerce website losing you money?

In the highly-competitive, 24/7 world of eCommerce websites, small discrepancies can be the difference between financial success, and crippling failure. It’s important to be aware of what your customers expect in an eCommerce website – and what will prompt them to abandon your online store, possibly forever.

A recent CWCS report reveals some frightening facts: For instance, 57% of potential customers will leave a webpage if it takes more than three seconds to load – and 80% of them will never return to your eCommerce website.

In addition to lightning-fast loading speeds, your potential clients expect a simple, streamlined experience that is tailored to a variety of platforms; a whopping 82% of users will NOT recommend a business if they’ve had a bad mobile experience. Of those who leave an e-commerce site without making a purchase, 43% blame confusing navigation or excessive security.

Eliminate hidden fees. This is the number one factor that drives customers to abandon a shopping cart, with 56% citing unexpected costs as the primary reason for not completing their purchase.

Reduce the number of steps required to make a purchase. Every click is an opportunity to abandon the shopping cart — and 26% of users who do so leave when they discover that registration is required.

On the other hand, 80% of users feel safer, and are more likely to make a purchase, when they see a trusted card logo.

The thing that matters the most to your customers, perhaps unsurprisingly, is payment security. Emphasize how you will protect their personal and financial information. Provide them with a clean, simple interface. Offer a range of trusted payment methods, with widely-recognized logos clearly visible and plainly displayed.

To find out more on creating a successful eCommerce website, see the CWCS infographic below or contact us for more information.

Your Miami web design Team

Ecommerce website
Ecommerce website

 

How to advertise your local business

Miami web designBusiness and personal relationships have changed forever due to the Internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook, YouTube and Twitter. The immeasurable connection that the Internet created has changed the way we communicate, gather and send information, and market our products and services. In all this noise, how do you successfully advertise your local business and not waste your time and resources?

The new global connection has created a problem for the local business in their local markets.

1. Traditional print advertising is becoming less effective.
2. Consumers have traded in their Yellow Pages for Online Search
3. Newspaper readership is almost non-existent
4. DVR devices and services like Netflix allow people to skip commercials
5. Search results bring information overload and local businesses get lost

Traditional advertising, in today’s highly competitive market, has proven to be insufficient in helping many small businesses grow. A web presence in today’s online environment is a must for business owners, but a website that cannot be found in online searches is a useless website. A website has to be search engine and mobile friendly (be viewable and found in all devices – laptops, desktops, smart phones and tablets.) Make sure you demand this of your web design company.

Your Miami web design Team
Mackey Web Design is a leading SEO and web design company  in Miami. Please contact us for your web design and SEO needs.

Local Business Websites

A SEO company recently surveyed a panel of local consumers to learn how websites influence their attitudes and actions and what local consumers really want from local business websites. The compiled their findings into the following infographic. If you are in need of help to create and market your local business website, this will be of interest to you. Feel free to post your questions below or email us us for help for your local business website.

The Miami web design Team

What Consumers Want From A Local Business Website

How to increase your success rate in Social Media

Here are a few tips on how to increase your success rate in Social Media:

  • Daily updates on multiple sites
  • Research from Social Media ChannelsFollow the interest of the users in both micro and macro levels. Check for competitors.
  • Hashtags Helps Users Find You
  • Keep Klout in Perspective
  • Mobile-Friendly Website with Responsive Web Design
    Everyone checks websites on their Smartphones. But if your website is not customized to fits all screen sizes or is tricky to access, the users will move on to other sites which will result in you losing business.
    For more information about responsive webdesign, please contact us via our website http://www. web-design-miami.com/

The Miami web design Team

Let’s also revisit the great and very popular infographic below.

Social Media Success Tips
Brought to you by : Techmagnate

 

What Makes The Perfect Blog Post

What Makes The Perfect Blog Post you ask?
Is the magical word count?
Is it the perfect amount of images?
The right amount of links?
The most intriguing title?

The folks at BlogPros.com tried to answer these questions by performing an analysis of 100 top blog posts across a number of popular sites, including Forbes, Mashable, KISSMetrics and SearchEngineWatch. The data speaks for itself, but the conclusions are up to you. What do you see in the data?

What Makes The Perfect Blog Post
Via: blogpros.com

The Miami web design Team

The Beginner’s Guide to Social Media

 Best Social Media StrategyFor your best social media strategy, check out The Beginner’s Guide to Social Media: a beginner’s guide to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook. 

  • The Beginner’s Guide to Tumblr
  • The Beginner’s Guide to LinkedIn
  • The Beginner’s Guide to Reddit
  • The Beginner’s Guide to Facebook
  • The Beginner’s Guide to Twitter

 Click here for The Beginner’s Guide to Social Media

The Miami web design Team

How to protect your online reputation

Protect your online reputationRecent high profile cases have illustrated the danger of people having their online reputation damaged by negative online reviews and negative comments in social media sites. What you do if you get a bad review online? People like to write negative things more than positive things. Competitors might write bad reviews about your business to try to steal business away from you. How do you combat that? How do you protect your online reputation?

BBC Radio 2’s Jeremy Vine speaks to Dave King of the agency Digitalis, which aims to help people and businesses recover their good name following negative online reviews.

Listen to the interview here.

The Miami web design Team