How to advertise your local business

Miami web designBusiness and personal relationships have changed forever due to the Internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook, YouTube and Twitter. The immeasurable connection that the Internet created has changed the way we communicate, gather and send information, and market our products and services. In all this noise, how do you successfully advertise your local business and not waste your time and resources?

The new global connection has created a problem for the local business in their local markets.

1. Traditional print advertising is becoming less effective.
2. Consumers have traded in their Yellow Pages for Online Search
3. Newspaper readership is almost non-existent
4. DVR devices and services like Netflix allow people to skip commercials
5. Search results bring information overload and local businesses get lost

Traditional advertising, in today’s highly competitive market, has proven to be insufficient in helping many small businesses grow. A web presence in today’s online environment is a must for business owners, but a website that cannot be found in online searches is a useless website. A website has to be search engine and mobile friendly (be viewable and found in all devices – laptops, desktops, smart phones and tablets.) Make sure you demand this of your web design company.

Your Miami web design Team
Mackey Web Design is a leading SEO and web design company  in Miami. Please contact us for your web design and SEO needs.

How to increase your success rate in Social Media

Here are a few tips on how to increase your success rate in Social Media:

  • Daily updates on multiple sites
  • Research from Social Media ChannelsFollow the interest of the users in both micro and macro levels. Check for competitors.
  • Hashtags Helps Users Find You
  • Keep Klout in Perspective
  • Mobile-Friendly Website with Responsive Web Design
    Everyone checks websites on their Smartphones. But if your website is not customized to fits all screen sizes or is tricky to access, the users will move on to other sites which will result in you losing business.
    For more information about responsive webdesign, please contact us via our website http://www.

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Let’s also revisit the great and very popular infographic below.

Social Media Success Tips
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What Makes The Perfect Blog Post

What Makes The Perfect Blog Post you ask?
Is the magical word count?
Is it the perfect amount of images?
The right amount of links?
The most intriguing title?

The folks at tried to answer these questions by performing an analysis of 100 top blog posts across a number of popular sites, including Forbes, Mashable, KISSMetrics and SearchEngineWatch. The data speaks for itself, but the conclusions are up to you. What do you see in the data?

What Makes The Perfect Blog Post

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The Beginner’s Guide to Social Media

 Best Social Media StrategyFor your best social media strategy, check out The Beginner’s Guide to Social Media: a beginner’s guide to get started on Tumblr, Twitter, Reddit, LinkedIn and Facebook. 

  • The Beginner’s Guide to Tumblr
  • The Beginner’s Guide to LinkedIn
  • The Beginner’s Guide to Reddit
  • The Beginner’s Guide to Facebook
  • The Beginner’s Guide to Twitter

 Click here for The Beginner’s Guide to Social Media

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How to protect your online reputation

Protect your online reputationRecent high profile cases have illustrated the danger of people having their online reputation damaged by negative online reviews and negative comments in social media sites. What you do if you get a bad review online? People like to write negative things more than positive things. Competitors might write bad reviews about your business to try to steal business away from you. How do you combat that? How do you protect your online reputation?

BBC Radio 2’s Jeremy Vine speaks to Dave King of the agency Digitalis, which aims to help people and businesses recover their good name following negative online reviews.

Listen to the interview here.

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How To Increase Your Social Media Success Rates – Miami Web Design

How To Increase Your Social Media Success Rates?

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market, be it to corner a local market such as  Miami Web Design  or a larger market, such as web design in general. A good marketing plan should be combined with a custom designed website, articles and blogs about their products and services, videos, promotion on websites like Facebook, Twitter and other social media platforms. 

Miami Web Design Social Media Success Tips
Miami Web Design
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Brought to you by : Techmagnate

Best Social Media Strategy

Knowing your specific market is tremendously important in establishing your Social Media Strategy. Here are some easy steps to take to figure out the  most interesting and engaging content for your followers:

  1. Know your audience. Who you are trying to reach?
  2. Do your research:
    1. Ask current followers/clients what they are interested in.
    2. Check out what the competition is doing on social media
    3. In doubt, ask Google 😉 Check out trends, topics, etc.
  3. Evaluate your response: are people engaged?

Robert Caruso, social media specialist, talks a little more in depth about Social Media Strategy  in this article.

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How People Respond to Your Content Online

Rajesh Setty wrote a great post about the “nine ways your audience will respond to your online content:

  1. Spam: If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.
  2. Skip: The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.
  3. Scan: The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.
  4. Stop: The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.
  5. Save: The content is so good that the reader might want to re-visit this multiple times.
  6. Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.
  7. Send: The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.
  8. Spread: The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.
  9. Subscribe: This is the ultimate expression of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.”

See full article here

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How to integrate Social Media into your business

“There is a great distance between where we are today, and where we need to be. Our work in 2010 will be dedicated to narrowing the social chasm. The thing about social media is that it’s always new, and as such, these stages represent a moment in time. They will continue to evolve and expand with new technologies and experiences.
In the end, social media is a privilege and a tool — one more opportunity to run a more meaningful and relevant business.” Brian Solis.

See full article here.

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How to use Social Media to Connect with Other Entrepreneurs

Social media makes it easier to connect, not just personally, but also in business. Of course, you still have to build a relationship with fellow entrepreneurs like you do with your online friends.
Use social media to reach out to other businesses, and start a long-lasting business relationship too!
Here are some links that we found helpful in our entrepreneurial journey:

  1. Twitter lists of top entrepreneurs and startup founders: 
  2. Top 10 Social Networks for Entrepreneurs:
  3. Use Social Media to Find Local Events:

Read more on how to use social media to connect with other entrepreneurs.

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