Is Your eCommerce website losing you money?
In the highly-competitive, 24/7 world of eCommerce websites, small discrepancies can be the difference between financial success, and crippling failure. It’s important to be aware of what your customers expect in an eCommerce website – and what will prompt them to abandon your online store, possibly forever.
A recent CWCS report reveals some frightening facts: For instance, 57% of potential customers will leave a webpage if it takes more than three seconds to load – and 80% of them will never return to your eCommerce website.
In addition to lightning-fast loading speeds, your potential clients expect a simple, streamlined experience that is tailored to a variety of platforms; a whopping 82% of users will NOT recommend a business if they’ve had a bad mobile experience. Of those who leave an e-commerce site without making a purchase, 43% blame confusing navigation or excessive security.
Eliminate hidden fees. This is the number one factor that drives customers to abandon a shopping cart, with 56% citing unexpected costs as the primary reason for not completing their purchase.
Reduce the number of steps required to make a purchase. Every click is an opportunity to abandon the shopping cart — and 26% of users who do so leave when they discover that registration is required.
On the other hand, 80% of users feel safer, and are more likely to make a purchase, when they see a trusted card logo.
The thing that matters the most to your customers, perhaps unsurprisingly, is payment security. Emphasize how you will protect their personal and financial information. Provide them with a clean, simple interface. Offer a range of trusted payment methods, with widely-recognized logos clearly visible and plainly displayed.
To find out more on creating a successful eCommerce website, see the CWCS infographic below or contact us for more information.
Your Miami web design Team