Responsive Web Design


Responsive web design creates websites that adapt themselves to provide an optimal viewing experience across all platforms and displays. Responsive website design will provide your visitors with a personalized, interactive experience, as the pages dynamically adjust themselves according to their visitors’ screen size, width, and resolution.

One website for every screen

Responsive web design allows your website to look its best on whatever device is displaying it. At any given time, people may be viewing your website on television screens, computer monitors, laptops, netbooks, consoles, tablets, phablets, smartphones, even wearables, all with a variety of resolutions, shapes, and sizes.

The number of mobile users surpassed desktop users in 2014. Websites can appear distorted and lose functionality if they are not designed to fit the viewer’s platform. About half of mobile users report having problems while viewing a static website, and that navigation is difficult on a smaller device.

To address this, some web designers will design two versions of the same website, one desktop site, and a separate site for mobile users. But as the diversity of platforms increases, this method will become increasingly difficult to manage. Instead of designing a different website to fit every platform and type of display, the answer is responsive web design.

Responsive web design is an in-demand, cost-effective practice. It saves you money by removing the need for a separate website for mobile users. It maintains functionality, ensuring that your users are not driven away because your site does not display properly on your device. And since nearly 70% of tablet users report using their tablet to make a purchase in the last thirty days, a responsive website can mean more sales.

How it works

Responsive web design solves the problem of making the same code work across multiple platforms and screen resolutions. Responsive websites use multiple fluid grid layouts, which are self-adjusting and will adapt to any screen, without compromising function or appearance. It detects the width and shape of the browser, and breaks itself along a proportion-based grid while displaying flexible images.

Responsive web design uses context-aware images, which fluidly resize and rescale themselves based on the user’s display, ensuring that photos and designs always look sharp. Styling elements are chosen carefully to further enhance readability, distinguishing between content blocks and functional elements. These techniques allow responsive websites will adapt their layout to the viewing environment, with minimal resizing, panning, zooming, or scrolling.

Responsive web design allows websites to dynamically change their display to respond to their environment.

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How to advertise your local business

Miami web designBusiness and personal relationships have changed forever due to the Internet’s ability to instantly connect people globally through e-mail, websites and social networking sites such as Facebook, YouTube and Twitter. The immeasurable connection that the Internet created has changed the way we communicate, gather and send information, and market our products and services. In all this noise, how do you successfully advertise your local business and not waste your time and resources?

The new global connection has created a problem for the local business in their local markets.

1. Traditional print advertising is becoming less effective.
2. Consumers have traded in their Yellow Pages for Online Search
3. Newspaper readership is almost non-existent
4. DVR devices and services like Netflix allow people to skip commercials
5. Search results bring information overload and local businesses get lost

Traditional advertising, in today’s highly competitive market, has proven to be insufficient in helping many small businesses grow. A web presence in today’s online environment is a must for business owners, but a website that cannot be found in online searches is a useless website. A website has to be search engine and mobile friendly (be viewable and found in all devices – laptops, desktops, smart phones and tablets.) Make sure you demand this of your web design company.

Your Miami web design Team
Mackey Web Design is a leading SEO and web design company  in Miami. Please contact us for your web design and SEO needs.

How To Increase Your Social Media Success Rates – Miami Web Design

How To Increase Your Social Media Success Rates?

There are various reasons that a business needs social media, but the most important is to mark its presence and establish itself in the market, be it to corner a local market such as  Miami Web Design  or a larger market, such as web design in general. A good marketing plan should be combined with a custom designed website, articles and blogs about their products and services, videos, promotion on websites like Facebook, Twitter and other social media platforms. 

Miami Web Design Social Media Success Tips
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The Miami web design Team
Brought to you by : Techmagnate

Best Social Media Strategy

Knowing your specific market is tremendously important in establishing your Social Media Strategy. Here are some easy steps to take to figure out the  most interesting and engaging content for your followers:

  1. Know your audience. Who you are trying to reach?
  2. Do your research:
    1. Ask current followers/clients what they are interested in.
    2. Check out what the competition is doing on social media
    3. In doubt, ask Google 😉 Check out trends, topics, etc.
  3. Evaluate your response: are people engaged?

Robert Caruso, social media specialist, talks a little more in depth about Social Media Strategy  in this article.

The Miami web design Team

Web Design & Developer Resources

Amber Weinberg posted a great list of Free Design & Developer Resources: Podcasts, ebooks and blogs.
A couple examples are

  • Getting Real by 37signals
  • Designing for the Web by Mark Boulton
  • See more resources @ Amberg’s blog here.

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    How People Respond to Your Content Online

    Rajesh Setty wrote a great post about the “nine ways your audience will respond to your online content:

    1. Spam: If your content does not provide a reasonable ROII (return-on-investment for an interaction) for the reader or is self-serving or simply useless, the reader will mark it as spam. Posting something that may be assessed, as “spam” is the fastest way to losing credibility.
    2. Skip: The reader makes an assessment that he or she won’t lose much by reading it. In this case, the reader has not written you off yet but if you consistently create content that is worth “skipping,” the reader might write you off.
    3. Scan: The reader thinks there are only a few parts that are of relevance and wants to get right to the core of the content and skip the rest.
    4. Stop: The reader is touched by the article and stops to think about the article, it’s relevance and what it means to him or her personally and professionally.
    5. Save: The content is so good that the reader might want to re-visit this multiple times.
    6. Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.
    7. Send: The content is not only useful to the reader but also to one or more people in the reader’s network. The reader simply emails the article or a link to it to people that he or she cares.
    8. Spread: The reader finds the article fascinating enough to spread it to anyone and everyone via a blog, twitter or the social networks that he or she belongs.
    9. Subscribe: This is the ultimate expression of engagement and a vote of confidence that you will continue to provide great content. When the reader wants to continue listening to your thoughts, he or she will subscribe.”

    See full article here

    Miami web design

    Miami web design announces two brand new websites

    Miami web design by Mackey Web Design has just completed 2 new websites, an ecommerce store to sell MRE meals online and, wordpress blog of Dr Sara Rose Ph.D, and author. We have many new projects “on deck”, and are looking forward to reveal them soon!

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    Miami web design discount

    10% discount on web design when you mention this Post of 2/23/2010.

    Miami web design

    How to use Social Media to Connect with Other Entrepreneurs

    Social media makes it easier to connect, not just personally, but also in business. Of course, you still have to build a relationship with fellow entrepreneurs like you do with your online friends.
    Use social media to reach out to other businesses, and start a long-lasting business relationship too!
    Here are some links that we found helpful in our entrepreneurial journey:

    1. Twitter lists of top entrepreneurs and startup founders: 
    2. Top 10 Social Networks for Entrepreneurs:
    3. Use Social Media to Find Local Events:

    Read more on how to use social media to connect with other entrepreneurs.

    Miami web design

    Miami web design company wishes you Happy Holidays!

    Miami web design company Mackey Web Design thanks all their customers for your business in 2009, and is looking forward to continue serving your web design needs in 2010! 

    See what our clients are saying about us:

    “Presently 86% of new patients come from my Mackey designed web site.
    Competence and Professionalism are Mackey’s creed.”
    Richard Rose, MD

    “Fast, easy, work delivered on time, when promised. Zero technical problems with my site and the Mackey team was always quick to respond to emails or site changes.”
    Brian Andrews
    TV Reporter

    “We’ve had the pleasure of working with Mackey Web Design for over 6 years and I’m delighted to report that in that time they have always met or exceeded our expectations. Their service is reliable and professional, their tools and solutions are state of the art and their pricing is reasonable. I strongly recommend Mackey Web Design for all your website design and support needs.”
    Pedro Ortega
    President, Wilma Schumann Skin Care

    “I want to say it has been a great experience working with your team. You did an exceptional job upgrading our website. I would highly recommend your services to anyone, and you did it at a very reasonable price.”
    Michael Iversen MD
    President, Urgent Health Solutions

    “Mackey Web Design created my company’s entire online client report system.  My clients are now able to view their veterinary reports online, fast and easy.  I am also virtually able to manage my business online through the system they created for me. We have been doing business together now for over 3 years and I have been extremely pleased.  The customer service is fantastic.”
    Jonathan Gellman
    Anipath Owner

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